ABOUT RUPTIDE

Part studio.
Part founder.

We take on client work, and we build our own products. The second half is not a side project. It is the thing that keeps the first half honest.

Who we are.

THE SHORT VERSION

Ruptide is a development house and product hatchery, working remotely out of Cape Town. We sit on both sides of the table, which changes how we scope: we care what ships, what gets used, and what still gets used a year later.

Ten years in, that is about fifty products, a team we have kept small on purpose, and enough scar tissue to spot what kills a product long before it launches.

*Hatchery. An installation in which the hatching of fish or poultry eggs a new startup idea is artificially controlled created for commercial purposes.

Test early.
Cut fast.
Build what lasts.

OUR MISSION

Test early. Cut fast. Build the part that has to last. Not because it is fashionable, but because we have paid for the alternative with our own money more than once.

WHAT WE SAY YES TO
Hard briefs with awkward constraints
Rescue jobs on somebody else’s codebase
Clients who want the truth over a comfortable estimate
Work we would put our own money behind
WHAT WE DON’T
Work we don’t believe in
Scope nobody will be around to maintain
Features added to make a slide look fuller
Timelines that only work if nothing goes wrong

Four things we
keep coming back to.

OUR PRINCIPLES
01

Technology is a means, not the end

We like technology and we use plenty of it. We have just tried hard not to fall in love with it. The experience is the point.

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02

Lean, fast, and smart

Small team, short loops, few meetings. We test assumptions while they are still cheap and check with real users often.

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03

From idea to income

Startup idea or corporate problem, the job is the same: find the pragmatic version, then build it so it survives without us.

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04

Pragmatic creativity

Elegant answers to genuinely awkward problems. Products that work in the world, not only in the demo.

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Work with us

Bring us the idea, the half-built thing, or the problem nobody in the room wants to name. We will tell you straight if we can help.

hi@ruptide.com · Remote · Cape Town.